The purpose of the Foundation is to encourage the economic development of Southwest Virginia through the expansion of cultural and natural heritage ventures and initiatives related to tourism and other asset-based enterprises, include the Heartwood: Southwest Virginia’s Artisan Center, The Crooked Road, ‘Round the Mountain, and other related cultural and natural heritage organizations and venues that promote entrepreneurial and employment opportunities.
| Salutation | Name | Serving As | Community |
|---|---|---|---|
| Senator | Charles Carrico, Sr. | Trustee, Senate | Galax |
| Senator | Ben Chafin | Trustee, Senate | Lebanon |
| Delegate | James Will Morefield | Trustee, House of Delegates | North Tazewell |
| Delegate | Charles Poindexter | Trustee, House of Delegates | Glade Hill |
| Delegate | Sam Rasoul | Trustee, House of Delegates | Roanoke |
| Mr. | William Smith | Citizen | Wytheville |
| Mr. | Dean Chiapetto | Citizen | Floyd |
| Mr. | Kevin Byrd | Trustee, Planning District | Radford |
| Mr. | Duane Miller | Trustee, Planning District | Duffield |
| Ms. | Cathy Lowe | Trustee, Abingdon | Abingdon |
| Ms. | Robyn Raines | Trustee, Washington County | Abingdon |
| Ms. | Ellen Reynolds | Trustee, Round the Mountain | Wytheville |
| Ms. | Lou Ann Jesse-Wallace | Trustee, Round the Mountain | St. Paul |
| Mr. | David Rotenizer | Trustee, Round the Mountain | Rocky Mount |
| Ms. | Amanda Parris | Trustee, Round the Mountain | Hillsville |
| Ms. | Lisa Alderman | Trustee, Commission for the Arts | Wytheville |
| Mr. | Charlie White | Ex officio, President - VHCC | Abingdon |
| Mr. | Larry Yates | Ex Officio, Chair - The Crooked Road | Haysi |
| Mr. | Nancy Brooks | Ex Officio, Chair - Round the Mountain | |
| Mr. | Erik Johnston | Ex Officio, Director - DHCD | Richmond |
| Ms. | Rita McClenny | Ex, Officio, Director - VTC | Richmond |
| Mr. | David Matlock | Ex Officio, ED - SWVAHEC | Abingdon |
| M. Wright | Non Board Member | Commonwealth of Virginia | |
| R Ramsey | Non Board Member | Commonwealth of Virginia | |
| Rob Goldsmith | Non Board Member | People, Inc |