SWVA Cultural Heritage Foundation & Friends of SWVA
Born and raised in Bristol, VA, I spend my days promoting the region of Southwest Virginia as an authentic destination that represents true Appalachia with unique experiences.
Being involved in the community and doing work that has a lasting impact is extremely important to me. I am always looking for ways to serve, and was called to join the Virginia Medical Reserve Corps in 2020 during the COVID-19 pandemic.
In my current position with the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia, I serve as Deputy Director. My focus is on public relations, marketing, storytelling, community outreach, and program development and strategy around our arts and culinary initiative, ’Round the Mountain. I also oversee the integration of the aforementioned into our facility, the Southwest Virginia Cultural Center & Marketplace.
Prior to returning to Virginia, I spent six years in Charlotte, NC pursuing my passion for motorsports. Growing up in Bristol, home of the World’s Fastest Half Mile, racing has been in my blood from an early age. I worked for FOX Sports 1, then NASCAR Digital Media, doing graphic design, social media, platform development, and integrated marketing.
My skills have been honed over the years at James Madison University in Harrisonburg, VA, Elon University in Elon, NC, and Radford University in Radford, VA. I studied Media Arts & Design at JMU and attained my masters in Interactive Media from Elon. Over the past two years, I have been pursuing a Graduate Certificate from RU in Appalachian Studies. I enjoy continuing to learn and grow and am often seeking ways to develop and enhance my skills. I am grateful to have earned the Rising Star Award from Cynopsis in September of 2015 and received one of the Southeast Tourism Society’s Marketing College scholarships in February 2018 from Miles Partnership. I will complete my Tourism Marketing Professional certification this year.
I am passionate about health, wellness, and how those integrate into the overall quality of life in Appalachia. My certifications in RYT 200 yoga instruction from Yoga Alliance and Adult, Child, Infant CPR & AED / Standard First Aid from Emergency Care & Safety Institute (ECSI), integrate into the balance of personal and work goals and growth. It’s on my bucket list to hike the full Appalachian Trail, and hope to pursue this at little at a time.