PRESS RELEASE: ‘Round the Mountain and the SWVA Cultural Center & Marketplace Announce Holiday Market, Brunch with Santa

December 6, 2019

Contact: Jenna Wagner
PR & Marketing Director
Friends of Southwest Virginia
Southwest Virginia Cultural Heritage Foundation
(276) 492-2400


ABINGDON, VA – ‘Round the Mountain: Southwest Virginia’s Artisan Network (RTM) and the Southwest Virginia Cultural Center & Marketplace will host two holiday events in the month of December. The wildly popular Brunch with Santa is back and will be held this Sunday, December 8th from 11:00 AM – 3:00 PM and the Annual Holiday Artisan Market will be held on Saturday, December 14th from 9:00 AM – 3:00 PM. Both events feature local food, artisans, music and fun for the whole family. 

Brunch with Santa
HO! HO! HO! Santa Claus is coming to town! Join us on Sunday, December 8th from 11:00 AM – 3:00 PM for delicious brunch from Four Seasons Catering & Bakery / Deli and snag a picture of Santa with your little ones!

Menu includes sausage, bacon, pancakes, a PB&J sandwich, fruit, pastries & cupcakes – $10/person. The event is free and open to the public. Reservations are highly recommended and encouraged. Please call our Visitors Center front desk at (276) 492-2400.

‘Round the Mountain Holiday Market
The Holiday Market comes on the heels of successful Autumn and Summer Markets held at the SWVA Cultural Center & Marketplace. Join us for both days to find that special someone in your life a regionally crafted gift. Who doesn’t want to shop local and eat with Santa? Shoppers can peruse from over 20 artisans from throughout Southwest Virginia demonstrating their craft and selling handcrafted wares and art. Visitors will have the opportunity to browse through an array of traditional and modern craft including jewelry, pottery, art, apparel, wood carvings, photography, lotions, and more.

The ‘Round the Mountain Holiday Artisan Market will be held on Saturday, December 14th from 9:00 AM – 3:00 PM. The event is free and open to the public.  

In addition, the Southwest Virginia Cultural Center & Marketplace galleries, featuring the high-quality art and craft of over 150 juried artisans from Southwest Virginia, will be open for viewing and shopping for both events.

Purchasing local art, craft and products is more than gifting a one-of-a-kind gift; supporting these artists means helping your neighbors sustain themselves as working artisans and carrying forth a viable creative economy throughout Southwest Virginia.

For more information on ‘Round the Mountain visit

For more information on the Southwest Virginia Cultural Center & Marketplace visit


For more information, please contact Jenna Wagner with Friends of Southwest Virginia (276-492-2400). For more information and to stay up-to-date, subscribe to the Friends of Southwest Virginia Partner Newsletter and “Like” Friends of Southwest Virginia on Facebook.

About the Southwest Virginia Cultural Center & Marketplace:
Your welcome mat to this vibrant region, the Southwest Virginia Cultural Center & Marketplace {formerly Heartwood} is a 29,000 square foot center that introduces Southwest Virginia (SWVA) to the world and serves as a visitor center, retail center for local crafts, music venue and community space. 

  • Discover our marketplace: a soaring space retailing the art and craft of over 180 artisans from Southwest Virginia who have been juried by fellow artisans. From traditional pottery and quilting to modern paintings and glasswork, you’ll learn the stories of our traditional art and explore over 5,000 pieces for sale. Two spaces feature rotating exhibits that showcase the best of Southwest Virginia’s masterpiece artisan network. 
  • Explore our visitor center: from a centerpiece hand carved wooden map weaving the stories of 19 counties and four cities, you’ll discover the hidden backroads and undiscovered treasures of Appalachia waiting to welcome you warmly. 
  • Indulge in our cafe: Sourcing 90% of all products from the region, the SWVA Cafe and Mountain Brew Bar serves up homemade fare representative of the region. Take a break a sip on over 25 different award-winning regional wines and beers. 
  • Listen to the sounds of a region: Experience the birthplace of American Country music at the headquarters of The Crooked Road: Virginia’s Heritage Music Trail. Daily, you can view over 10 videos in our experiential theatre, pick away the day on our traditional porch stage, or learn the stories of music throughout the region through rotating displays. Every Thursday night and several other nights a week, live music takes the center stage and showcases the traditional and mountain music of the region.

About Southwest Virginia:
Tucked in the mountains of Southwest Virginia is a vibrant culture of music, craft and stunning natural beauty. It’s a region of spectacular views and rich natural resources. Time spent in the region adds up to something much more than a simple getaway. A different side of Virginia. And a great place to visit for a week’s vacation – or to make a home for a lifetime. Authentic. Distinctive. Alive.

About the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia:
The Southwest Virginia Cultural Heritage Foundation is the coordinating body for cultural heritage tourism and economic development efforts fostering Southwest Virginia’s creative economy. Through a supporting non-profit, the Friends of Southwest Virginia, the combined entities help localities, businesses, individuals, artists, nonprofits and entrepreneurs mobilize and succeed.

A multifaceted plan identifies the cultural and natural assets of the region; coordinates initiatives, organizations and venues engaged in cultural and natural heritage toward more efficient operations for all partner organizations; and develops a comprehensive strategy and capital improvements plan to maximize the impact of state investments in this significant restructuring effort.

Key initiatives include:

  • Branding and marketing Southwest Virginia to the world as a distinct culture and destination
  • Developing and sustaining the Southwest Virginia Cultural Center & Marketplace
  • Expanding outdoor recreation development initiatives and marketing throughout the region
  • Planning and implementation of downtown revitalization throughout the region to instill a high quality of life within our communities and promote them to the world for a broad spectrum of economic development opportunities

Learn More About the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia

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Friends of Southwest Virginia is following recommendations from the Commonwealth and the World Health Organization to practice social distancing. All public meetings will be postponed until further notice.Access Regional Resources Here »