FOR IMMEDIATE RELEASE CONTACT: Ryan Vaughan Marketing Manager Friends of Southwest Virginia marketing@myswva.org   Visitor Spending Reached $1.38 Billion in Southwest Virginia in 2024 Tourism generated $35.1 billion in visitor spending in Virginia, marking a nearly $2 billion increase over 2023.    ABINGDON, Va. (Friday, September 12, 2025) – Tourism continues to drive growth across Southwest Virginia,...

FOR IMMEDIATE RELEASE CONTACT: Ryan Vaughan Marketing Manager Friends of Southwest Virginia marketing@myswva.org FRIENDS OF SOUTHWEST VIRGINIA ANNOUNCES COMPLETION OF REGIONAL OUTDOOR RECREATION PLANS  The multi-year roadmaps will boost nature-based tourism, foster job creation and economic growth, and improve quality of life in the Foothills of the Blue Ridge and Powell & Clinch...

CONTACT: Ryan Vaughan Marketing Manager Friends of Southwest Virginia marketing@myswva.org Friends of Southwest Virginia Executive Director Named 2025 Women in Leadership Honoree by Virginia Business ABINGDON, Va. (Monday, July 28, 2025) - Virginia Business has named Kim Davis, Executive Director of Friends of Southwest Virginia, 'Round the Mountain Artisan Network, and the Southwest...

CONTACT: Olivia Bailey Director of Marketing Friends of Southwest Virginia obailey@myswva.org (276)-698-9676 FRIENDS OF SOUTHWEST VIRGINIA RELEASES CREATIVE CATALYSTS: SOUTHWEST VIRGINIA’S ECONOMIC TRANSFORMATION PLAN This dynamic guide identifies Southwest Virginia’s strides in the creative economy & provides future opportunities for regional and multi-state initiatives.   ABINGDON, Va. Friends of Southwest Virginia and regional partners announce the...

'Round the Mountain Announces 2023 Fall Jury Acceptance Artisans representing various mediums will now be featured in The Southwest Virginia Cultural Center & Marketplace galleries ABINGDON, Va. (Friday, October 13, 2023) - 'Round the Mountain hosted a successful fall jury sessions, in which jurors selected 12 submissions for approval....

The Southwest Virginia Cultural Center & Marketplace Will Host Made in SWVA on November 4 More than a dozen artisans will provide displays and demonstrations The Southwest Virginia Cultural Center & Marketplace in Abingdon is hosting a Made in SWVA event where more than a dozen artisans...

FOR IMMEDIATE RELEASE CONTACT: Olivia Bailey Director of Marketing Friends of Southwest Virginia 276-492-2400 obailey@myswva.org ABINGDON, Va. (Tuesday, January 10, 2022) – The Friends of Southwest Virginia and regional partners announce the release of The Cumberland Plateau Outdoor Recreation Economic Analysis and Development Plan. [embed]https://vimeo.com/781237470[/embed] Project partners include the Cumberland Plateau Planning District Commission,...

FOR IMMEDIATE RELEASE December 16, 2022 CONTACT: Olivia Bailey Director of Marketing Friends of Southwest Virginia obailey@myswva.org               HIGH KNOB DESTINATION CENTER CELEBRATES GROUNDBREAKING Friends of Southwest Virginia & Regional Partners break ground on the High Knob Destination Center in Norton, Virginia [caption id="attachment_8150" align="aligncenter" width="1024"]  (photo credit: Jana Brickett)[/caption]   (NORTON, Va. – Dec. 16,...