SWVA Destination Marketing Organizations

Scenic Southwest Virginia, which spans across 19 counties and envelopes 57 communities, features spectacular mountains, stunning rivers and lakes, an abundance of dynamic live music and some of the most hospitable and welcoming people you will ever meet. Boasting a wealth of galleries, museums and cultural centers, along with incredible restaurants and shops in beautiful, historic downtowns, SWVA is definitely a different side of Virginia waiting to be explored.


Abingdon Convention & Visitors Bureau

Jayne Duehring Director of Tourism

Big Stone Gap
Blacksburg/Christiansburg/Montgomery County

Montgomery County VA Regional Tourism

Lisa BleakleyCHIA, CMP, TMP, Executive Director


Bristol Convention and Visitors Bureau

Beth D. RhinehartIOM, M.A., M.S., MBA President & CEO

Buchanan County
Carroll County
Dickenson County

Dickenson County Chamber of Commerce/Visitor Center

Rita SurrattTourism Director


Floyd County Tourism Development Council

Pat SharkeyTourism Director

Franklin County
Giles County
Grayson County
Heart of Appalachia
Lee County

Town of Marion

Ken HeathDirector of Community and Economic Development


City of Norton

Katie DunnAdministrative Assistant

Patrick County

Patrick County Chamber of Commerce

Rebecca AdcockExecutive Director

Pulaski County

Pulaski County Chamber of Commerce and Visitor Center

Peggy WhiteExecutive Director


City of Radford

Deborah CooneyDirector of Tourism

Russell County

Russell County Tourism

Kim ShortParks, Rec. & Tourism Coordinator

Scott County
Smyth County
Tazewell County
Wise County

Wise County

Michael WamplerDirector of Tourism

Wythe County

Wythe County

Jeremy FarleyDirector of Tourism

Wytheville/Wythe and Bland Counties

Wytheville Convention & Visitors Bureau

Rosa Lee JudeDirector

Blue Ridge Parkway Association

Blue Ridge Parkway Association

Thomas HardyExecutive Director

Blue Ridge Travel Association

Blue Ridge Travel Association

Ellen ReynoldsPresident

Southwest Virginia Cultural Heritage Foundation

Southwest Virginia Cultural Heritage Foundation

Chris CannonExecutive Director

Friends of Southwest Virginia is following recommendations from the Commonwealth and the World Health Organization to practice social distancing. All public meetings will be postponed until further notice.Access Regional Resources Here »