The mission of Friends of Southwest Virginia is:
- To preserve, promote and present the cultural and natural assets of Southwest Virginia;
- To work in partnership in the region to generate economic development through these efforts;
- To provide educational and cultural opportunities for the general public and students of the region;
- To showcase the cultural assets of SWVA at the SWVA Cultural Center & Marketplace (formerly Heartwood)
| Salutation | Name | Serving As | Community, County | Organization |
|---|---|---|---|---|
| Mr. | John Kilgore, Jr. | Chair | Gate City, Scott | Scott County Economic Development Authority |
| Mr. | Aaron Sizemore | Vice Chair | Marion, Smyth | Mount Rogers Planning District Commission |
| Mr. | Fred Ramey | Secretary | City of Norton | City of Norton |
| Mr. | Steve Lawson | Treasurer | Big Stone Gap, Wise | Town of Big Stone Gap |
| Ms. | Amanda Livingston | Director | Chilhowie, Smyth | Smyth County Tourism Association |
| Mr. | Todd Wolford | Director | Wytheville, Wythe | Wytheville Main Street |
| Ms. | Shannon Blevins | Director | Wise | University of Virginia’s College at Wise |
| Ms. | Maggie Beal | Ex Officio with Voting Rights, Director - DHCD | Commonwealth of Virginia | Department of Housing & Community Development |
| Delegate | James Will Morefield | Ex Officio with Voting Rights, Chair - SWVA CHF | Tazewell | Virginia House of Delegates |
| Ms. | Rita McClenny | Ex Officio with Voting Rights, President - VTC | Commonwealth of Virginia | Virginia Tourism Corporation |
| Mr. | Jimmy Adkins | Director | Duffield | Director of Planning, LENOWISCO Planning District Commission |
| Ms. | Lydenna Martin | Director | Floyd | Floyd County Community and Economic Development Director |
| Ms. | Allison Mays | Director | Abingdon | Director, Southwest Center at Virginia Tech |
| Mr. | Bryce Simmons | Director | Stuart | Town Manager, Town of Stuart |
| Ms. | Kristie Eberly | Director | Martinsville | Executive Director, West Piedmont Planning District Commission |