Here we celebrate the unique natural and cultural assets that make Southwest Virginia such an amazing place to live in or to visit.
Our goal is to make Southwest Virginia famous all over the U.S. and the world for its natural beauty, for its unique culture, for its friendly people. People need to say “Southwest Virginia” with the same respect and affection that they feel for Tuscany. Or the Napa Valley.
We’ve launched several organizations to celebrate our region, and they’re headquartered right here at Heartwood:
We’re constantly working to help communities and businesses develop new ways to experience Southwest Virginia’s beauty, history, and great outdoors. We host conferences and workshops on marketing, downtown development, resource management and more, giving community leaders a chance to pull together across the region to accomplish common goals.
Welcome to the SWVA Cultural Center. We’re glad you’re here – and hope you’ll spread the word about Southwest Virginia.
It’s authentic … distinctive… alive.[/text]