REQUEST FOR PROPOSAL (RFP)

Market Research Study

Proposal Release Date: Wednesday, June 18, 2025
Proposal Due Date: Friday, July 18, 2025 (by 12:00 PM EST)
Late submissions will not be considered or opened.

Friends of Southwest Virginia (Friends) is seeking proposals from qualified firms to conduct a comprehensive market research study to inform regional destination marketing and strategic tourism development efforts. This study will serve as a foundational element in shaping the future of tourism across Southwest Virginia by delivering actionable insights into visitor behavior, travel trends, and consumer sentiment.

We are looking for a firm that brings innovation, data-driven methodology, and a deep understanding of the travel and tourism landscape. This research must leverage emerging technologies, including geolocation analytics platforms and sentiment tracking tools—to provide in-depth analysis of regional visitation, market performance, and public perception.

This project is supported in part by federal funding, including the Appalachian Regional Commission (ARC), and must adhere to applicable federal procurement standards (2 CFR Part 200). Respondents must demonstrate capacity to meet these requirements.

To learn more and access the full RFP document, click here.