The purpose of the Foundation is to encourage the economic development of Southwest Virginia through the expansion of cultural and natural heritage ventures and initiatives related to tourism and other asset-based enterprises, include the Heartwood: Southwest Virginia’s Artisan Center, The Crooked Road, ‘Round the Mountain, and other related cultural and natural heritage organizations and venues that promote entrepreneurial and employment opportunities.
| Salutation | Name | Board position | Title, Agency /Organization |
|---|---|---|---|
| Mr. | James A. Baldwin | Director (Chair) | Executive Director, Cumberland Plateau Planning District Commission |
| Ms. | Betsy K. White | Director (Treasurer) | Executive Director, William King Museum |
| Mr. | Chuck Lacy | Director | Attorney at Law |
| Ms. | Elizabeth Adair Obenshain | Director | Community Volunteer |
| Mr. | John Kilgore, Jr. | Director | Executive Director, Scott County Economic Development Authority |
| Ms. | Linda DiYorio | Director (Vice-chair) | Community Volunteer |
| Mr. | Fred Ramey | Director (Secretary) | City Manager, City of Norton |
| Mr. | Aaron Sizemore | Director | Executive Director, Mount Rogers Planning District Commission |
| Ms. | Amy Atwood | Director | Virginia State Park |
| Ms. | Emily Hutchins | Director | Chief Advancement Officer; Virginia Tech, College of Natural Resources and Environment |
| Mr. | Steve Lawson | Director | Town of Big Stone Gap |
| Ms. | Sally Truslow | Director | Chateau Morriesette |
| Mr. | Erik Johnston | Ex Officio with Voting Rights, Director - DHCD | Director, VA Department of Housing & Community Development |
| Delegate | Terry Kilgore | Ex Officio with Voting Rights, Chair - SWVA CHF | Elected Member for 1st District, Virginia House of Delegates |
| Ms. | Rita McClenny | Ex Officio with Voting Rights, President - VTC | President, Virginia Tourism Corporation |